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Viral Marketing
by: Maitai M
Viral marketing is sometimes called viral advertising and concerns the type of marketing methods that look to tap into preexistent interpersonal networks in order to create unlimited growth in the awareness of a product or service. With the ease of being able to reach massive numbers of people through the Internet, viral marketing has taken hold of the power provided by online marketing tools and seeks out these types of opportunities continuously. Viral marketing is sometimes the terms that is used to identify what some people refer to as ‘stealth marketing’ campaigns that are done online. Some of the tools used in viral marketing include web sites that appear to be created by a relatively inexperienced person, web logs and other ways that generate attention through Internet grapevines and even gossip.
Ever received a funny and entertaining video clip from a friend? This could have been an attempt at viral marketing. Viral marketing relies on the human nature to pass along fun and entertaining content on the Internet to as many people as they can. This humorous content is usually sponsored by a particular brand that wishes to heighten its visibility in order to make people aware of a particular product or service. Other forms of viral marketing that is used this way includes images, flash games and even textual content.
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Viral Marketing
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